A Qualitative Inquiry on the Determinants of Internet Financial Reporting in Uganda

  • Juma Bananuka Makerere University Business School
  • Twaha Kigongo Kaawaase Makerere University Business School
  • Doreen Musimenta Makerere University Business School
  • Zainab Namusobya Makerere University Business School
Keywords: Diffusion of Innovation theory, internet financial reporting, financial services firms, Uganda

Abstract

Purpose – The purpose of this paper is to report the factors that may affect the adoption of internet
financial reporting in developing countries.
Design/methodology/approach – The study in developing countries like Uganda used a cross
sectional and narrative research design. Semi structured interviews were employed in the study to
elicit responses from 35 Chief Finance Officers and Heads of Internal Audit Departments of various
financial services firms.
Findings – This study finds that stakeholder pressures, financial firm specific characteristics and
governance factors are the key factors that may affect the adoption of internet financial reporting
in an emerging economy.
Originality/value – Internet financial reporting being an emerging phenomenon, there are few or
even no qualitative studies that have examined which factors may affect the adoption of internet
financial reporting in an emerging economy like Uganda. To the best of the authors’ knowledge, this
is the first paper that provides some insights into the determinants of internet financial reporting
using interviews

Published
2018-12-23